ROSNI is an engineering and manufacturing corporation located in Spain. They provide engineering and manufacturing services for industries including Aeronautics, Rail and Transportation, Marine Industry as well as Green Technologies. They were acquired by a company, DUMA Engineering Group, also located in Spain that specializes in Defense and Security. ROSNI did not have a brand presence and an entire brand strategy was required.

The Ultimate Challenge

ROSNI had to be presented to the public as specialists in engineering, reverse engineering and manufacturing but have the defense industry capabilities as being somewhat hidden. As well, their branding needed to be presented as progressive and to stand out from competition. Their capabilities are vast therefore taking on the task of a content heavy website was the ultimate challenge. It was imperative that their website had efficient organization. As well, French and Spanish versions were needed as they are an international service corporation.